Marketing Services & Resources
This section is full of tools to help you be successful with your marketing and communications. The information provided does not cover all projects or situations, so if you run into an item and you are not sure what to do, consult your marketing contact before you get started. The list below covers some key areas that you may find yourself working on.
Quick Links
Marketing On Campus
Tips & Resources
Branding
Branding is the way our audience perceives us. Not only is it a logo or a graphic element, it is the entirety of the experience the audience has with us.
HTML Emails
An HTML email is an email that is formatted like a web page, using colors, graphics, and links. Imagine any newsletter or advertisement you find in your inbox.
Media Relations
Sound media relationships are a three-way business relationship between you, your shared stakeholders and audience, and the media that will deliver your message.
Photo & Video
Great images and videos are an important component of your marketing strategy because of their ability to tell a story and communicate information to your audience
Promo Items
Promotional items are a fun and engaging way to get your message out.
Stationary
As a department, there are times when you will need to place orders for business cards, letterhead, envelopes, or note cards with envelopes.
Trademark & Licensing
WSU has one of the most recognizable college logos in the world. Here's how we protect it.